SALE is our favourite four letter word. Bargain shopping tempts everyone. We all want to look like we stepped off the runway in the smallest budget possible, yet we rarely stop to consider who is paying the real price for our cheap clothes?
That’s the question that the guys at Fashion Revolution tried to answer as part of a social experiment for Fashion Revolution Day. They placed a brightly coloured vending machine in Berlin’s main shopping district, Alexanderplatz selling t-shirts for just 2 Euros. Passersby swarmed up ready to grab a deal but they ended up getting much more than they bargained for.
On selecting a t-shirt and entering their size, shoppers were presented with pictures of sweatshop workers along with some facts about the poor conditions under which their clothes were produced. After the presentation, the machine offered a choice to buy the t-shirt or donate the money and over 80% of shoppers chose to support slow fashion and greater transparency in the fashion supply chain.
This incredible social experiment proved that awareness can have a great impact on the choices people make and when presented with the confronting truth, most people choose to support ethical fashion.
If you would like to support the campaign join the slow fashion revolution.