Jesse Syswerda of Eenvoud is a fit model with MSA Models and fashion designer based in Brooklyn, New York. She has a contemporary aesthetic that she brings to her designs and her brand consists of elegant and classic pieces that are extremely versatile and can be worn anywhere – a weekend trip, a meeting, a dinner, even a wedding. Read on to be super impressed by this sustainable fashion designer and fall in love with her upmarket yet affordable line and the values that drive it.
Tell us about your brand Eenvoud
Eenvoud is a minimalist and sustainably conscious womenswear line. We designs 2-3 garments every 3 months – for Fall, Winter, Spring and Summer. We use only natural, organic and/or recycled fabrics and produce our clothing locally in New York City. Our goal is not to create more, but to help our customers build a small, beautiful and long-lasting wardrobe slowly over time.
Can you give us a sneak peek into what you’re working on for 2016?
Right now I’m preparing to reach out to buyers with our new Fall pieces. I’m also working on developing Winter pieces and am getting ready to start designing Spring 2017.
What is the key purpose you hope to achieve through Eenvoud?
The key purpose of Eenvoud is to help women to buy less, but better. By offering only a few new garments each season, we hope to inspire women to simplify their lives, opening up both the physical and mental space for more enjoyment of the little things in life. Ultimately, beyond creating beautiful clothing, we hope to help shift the fashion industry to a healthier place.
What made you go down this path?
In the beginning, my motivation was to create minimal, elevated clothing. I love aesthetics and clean lines. But over time as I saw firsthand how most fashion companies function and how wasteful and harmful they are on people and the environment, the purpose became deeper. I wouldn’t say that I had an aha moment, but at some point it became impossible for me not to do this the right way and in the best way that I can. Every choice that I make for Eenvoud considers sustainability and ethics first and foremost. My motivation is to help to change the fashion industry while creating the aesthetic that I love.
Main source of inspiration?
Imagery (on the street, on Pinterest, on Instagram). Honestly, inspiration isn’t the hard part. The hard part for me is handling business stuff.
What actions do you take in your daily life to lead a more sustainable lifestyle?
I recycle everything that I can, eat mainly vegan and organic foods and buy very little. I’m currently living with only 33 items of clothing, including shoes (check out Be More With Less). I would love to live entirely waste free, but I find that very difficult to do whilst living a fast paced city life.
What are some of your favourite brands in the sustainability community?
Food – Whole Foods, farmer’s markets
Who do you think are the top influencers in the sustainability community?
I think that Patagonia and Whole Foods are incredible. I feel a sense of trust with those brands and I believe that they’re helping to make sustainably-made products become mainstream.
Images Courtesy of Eenvoud