Move over fruit infused vitamin water, UNICEF has a vending machine with 8 types of Dirty Water on offer. During World Water Week, UNICEF installed a “Dirty Water” vending machine in the middle of Manhattan. People could choose their favorite infected water for only $1, with “flavors” representing common diseases that affect the global poor: malaria, cholera, typhoid, dengue, hepatitis, dysentery, salmonella, and yellow fever.
According to UNICEF, dirty water is the second highest cause of childhood deaths in the world with 4200 children dying of water-related diseases everyday. And yet, this tragedy is completely preventable by simply providing clean water to those that need it. Every dollar donated goes to UNICEF’s Tap Project charity provides safe drinking water to a child for 40 days – that’s less than $10 a year.
UNICEF’s Dirty Water campaign distilled the global water crisis into a hard hitting and tangible reality that people could not ignore, creating awareness around the millions of people around the world who are exposed to all sorts of diseases just because they do not have access to clean drinking water.
For those more privileged, the clever marketing stunt brought to light how a nominal contribution of $1 can make a real difference. If you would like to learn more about this issue or donate to the cause, visit the UNICEF website.