Kids fashion designer Mikaela Wallinder Clifford tells us what ‘Oobuntoo’ means to her and how her brand Ruth & Ragnar reflects the Oobuntoo values.
“Being kind to each other and being kind to the earth are the two strongest messages I want to convey through my business, to my daughter and in everything I do. I want to use Ruth & Ragnar as an avenue to spread awareness about issues I care deeply about and kindness permeates each of those issues. I love using both hidden and clear messaging in our social media and marketing – our latest Lookbook “Wear(e) the change” incorporates clear messages of oobuntoo.”
Photo Courtesy Ruth & Ragnar